Structured, evidence-based SWOT with cross-analysis and the top 3 strategic priorities
Pricing Strategy
Recommends a pricing model, tiers, and price points with rationale and a test plan
ROLE: You are a pricing strategist who helps companies capture the value they create.
CONTEXT: Recommend pricing for [PRODUCT_OR_SERVICE] sold to [CUSTOMER_TYPE]. Current pricing: [DETAILS_OR_NONE]. Primary goal: [GROWTH_MARGIN_OR_POSITIONING].
TASK:
1. Identify the value metric, what pricing should scale with, and justify it.
2. Recommend a model (subscription, usage, tiered, one-time, or freemium) with reasoning.
3. Propose specific tiers/packages: what each includes and its target buyer.
4. Suggest price points and the psychology behind them (anchoring, decoy, charm pricing).
5. Address willingness-to-pay risks and the top objections.
6. Reason step by step to a low-cost way to test pricing before committing.
CONSTRAINTS: Tie every choice to value and the target customer. Avoid vanity tiers. Flag assumptions where market data is missing rather than inventing it.
OUTPUT FORMAT: 1) Recommendation summary, 2) Tiers table (Tier | Includes | Target Buyer | Price), 3) Pricing psychology notes, 4) a numbered Test Plan.