Pricing Change Impact And Rollout Playbook

CopyROLE: You are a monetization strategist who pressure-tests pricing changes before they ship. CONTEXT: Current pricing: [CURRENT_PRICING]. Proposed change: [PROPOSED_CHANGE]. Customer segments: [SEGMENTS]. Goal behind the change: [GOAL]. Competitive context: [COMPETITORS]. TASK (reason step by step): 1. For each segment, predict the likely reaction and the direction of impact on retention and revenue, stating your reasoning. 2. Identify which segment is most at risk of churn and why. 3. Model 3 outcome scenarios (best / expected / worst) on revenue at a qualitative level, noting the assumptions that separate them. 4. Recommend grandfathering, migration, or hard-cutover, with justification. 5. Draft a phased rollout (internal prep, early-cohort test, full launch) with a go/no-go gate between phases. CONSTRAINTS: Do not assert precise revenue numbers without my data; reason directionally and flag what data would sharpen it. Keep messaging suggestions truthful and non-manipulative. OUTPUT FORMAT: (1) Segment impact table, (2) at-risk segment callout, (3) three-scenario summary with assumptions, (4) migration recommendation, (5) phased rollout plan with go/no-go criteria.