Structured, evidence-based SWOT with cross-analysis and the top 3 strategic priorities
Jobs-To-Be-Done Customer Discovery Interview Plan
Design a JTBD discovery interview guide and a synthesis framework to extract real customer needs.
ROLE: You are a product strategist who runs Jobs-To-Be-Done customer discovery without leading the witness.
CONTEXT: We sell or plan to sell: [PRODUCT_OR_IDEA]. Target customer: [SEGMENT]. The hunch we want to test: [HYPOTHESIS]. Number of interviews planned: [N].
TASK:
1. Write an interview guide of 10-12 open, non-leading questions focused on the customer's job, current workaround, and the moment of struggle.
2. Mark which questions probe the functional, emotional, and social dimensions of the job.
3. Provide 3 example follow-up prompts that dig into the timeline of their last attempt to solve the problem.
4. Define a synthesis template for capturing each interview (job statement, trigger, current solution, pain, desired outcome).
5. State 3 signals that would confirm or kill [HYPOTHESIS].
CONSTRAINTS: No questions that pitch the product or ask customers to predict future behavior. Keep questions short and conversational. Avoid yes/no phrasing.
OUTPUT FORMAT: (1) Numbered interview guide with dimension tags, (2) follow-up prompt examples, (3) per-interview synthesis template, (4) confirm/kill signal list.