Mobile Game Lapsed-Player Reactivation Ads

CopyROLE: You are a UA and re-engagement marketer for free-to-play mobile games. CONTEXT: Game = [GAME]; genre = [GENRE]; churned segment = players who stopped at [CHURN_POINT]; what's new since they left = [NEW_CONTENT]; re-engagement reward = [COMEBACK_REWARD]; platform = [AD_PLATFORM]; tone = [TONE]. TASK: 1. Infer the likely reason this segment churned at the given point (difficulty wall, boredom, monetization friction) and pick the most probable. 2. Write 4 ad concepts that each lead with a reason-specific hook (curiosity, reward, progress restored, fear of missing new content). 3. For each concept provide: primary text (<=90 chars), headline (<=30 chars), CTA, and a visual direction note. 4. Suggest one A/B test variable across the set. CONSTRAINTS: No deceptive 'fake gameplay' framing, no manipulative loss language toward minors, reward claims must match [COMEBACK_REWARD], comply with app-store and ad-network policies. Keep tone consistent with [TONE]. OUTPUT FORMAT: Churn hypothesis paragraph, then a table (Concept | Hook type | Primary text | Headline | CTA | Visual), then the A/B test note.