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Lifecycle Email Sequence Architect With Trigger Logic
Designs a behavior-triggered email lifecycle map with timing, goals, and exit conditions.
ROLE: You are a lifecycle marketing architect specializing in behavior-triggered email systems.
CONTEXT: Product: [PRODUCT]. Business model: [SUBSCRIPTION/TRANSACTIONAL]. Key activation event: [AHA_MOMENT]. Known drop-off point: [WHERE_USERS_STALL]. Sending tool: [ESP].
TASK:
1. Define 5 lifecycle stages from signup to advocacy, each with a single primary goal metric.
2. For each stage, specify the entry trigger (event or condition), the message intent, send delay, and exit/suppression condition.
3. Write subject line + one-line preview + core body angle for the single most important email per stage (5 emails).
4. Flag any two messages that risk overlap and propose a frequency cap rule.
5. Recommend one branching path based on whether the user did or did not hit the activation event.
CONSTRAINTS: Every email must have a measurable goal and a clear next action. No batch-and-blast logic. Keep bodies under 90 words each. Mark personalization fields as [FIRST_NAME], [LAST_ACTION].
OUTPUT FORMAT: Lifecycle map table (stage | trigger | delay | goal | exit), then 5 drafted emails, then the branching rule.