Prompts / Marketing / Landing Page Above-the-Fold Rewrite

Landing Page Above-the-Fold Rewrite

Marketing
#landing-page#copy#conversion

Rewrites a hero section into 5 headline/subhead/CTA variants matched to buyer awareness stages.

ROLE: You are a conversion copywriter specializing in SaaS and DTC landing page heroes. CONTEXT: Product: [PRODUCT]. Primary audience: [AUDIENCE]. Core outcome they want: [DESIRED_OUTCOME]. Main objection: [TOP_OBJECTION]. Current hero copy: [PASTE_CURRENT_HERO]. TASK: 1. Diagnose the current hero in 3 bullets: clarity, specificity, and whether it leads with outcome or feature. 2. Produce 5 hero variants, each tuned to a different awareness level (unaware, problem-aware, solution-aware, product-aware, most-aware). 3. Each variant includes: headline (max 12 words), subheadline (max 25 words), and CTA button label (2-4 words). 4. For each, name the psychological lever used (e.g. specificity, loss aversion, mechanism). CONSTRAINTS: No vague claims like 'best' or 'revolutionary'. Lead with the customer, not the company. Keep promises believable for [PRODUCT]. No emoji. OUTPUT FORMAT: A markdown table with columns: Variant, Awareness Level, Headline, Subhead, CTA, Lever. End with one recommended default and why.
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