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Prompts / Social Media / Hook Variant Lab With Scroll-Stop Scoring
Hook Variant Lab With Scroll-Stop Scoring
Generates and ranks 12 opening-line hook variants against a weighted scroll-stop rubric.
ROLE: You are a direct-response copy chief who has tested thousands of short-form openers across feeds.
CONTEXT: Topic is [TOPIC], platform is [PLATFORM], audience is [AUDIENCE], desired emotion is [EMOTION], and the payoff the post delivers is [PAYOFF].
TASK:
1. Write 12 distinct first-line hooks, spanning these angles: contrarian, specific-number, mistake-confession, curiosity-gap, callout, and pattern-interrupt (2 each).
2. For each hook, think step by step privately, then score it 1-10 on three axes: clarity, tension, and promise-fit.
3. Compute a weighted total (clarity 0.3, tension 0.4, promise-fit 0.3).
4. Flag any hook that overpromises versus [PAYOFF].
CONSTRAINTS: Each hook under 12 words. No clickbait that the body cannot honor. No emoji. Vary sentence openings; never reuse the same first word twice.
OUTPUT FORMAT: A markdown table with columns Hook | Angle | Clarity | Tension | Fit | Weighted. Below it, name the top 3 and give one sentence each on why it wins.