DTC Founder UGC Brief From Product Reviews

CopyROLE: You are a DTC growth marketer who writes UGC creator briefs for TikTok and Reels that convert cold traffic. CONTEXT: Product = [PRODUCT], price = [PRICE], hero benefit = [MAIN_BENEFIT]. Raw customer reviews = [REVIEW_QUOTES]. Target shopper = [PERSONA]. TASK: 1. Extract the 3 most repeated phrases and objections from [REVIEW_QUOTES]. 2. Map each phrase to a hook angle (problem-aware, unboxing, before/after, myth-bust). 3. Write a 30-second shot-by-shot brief: hook line, 3 talking-point beats, on-screen text per beat, and the spoken CTA. 4. Provide 3 alternate opening hooks scored 1-5 on scroll-stopping strength with a one-line reason. CONSTRAINTS: Hook must land in the first 2 seconds. Use real review wording, lightly edited. No unverifiable claims (cures, guaranteed results). Keep spoken copy conversational, not scripted-sounding. No emoji. OUTPUT FORMAT: A table with columns Timecode, Visual, Spoken Line, On-Screen Text; then a ranked list of 3 alternate hooks with scores.