Expert copywriter that rewrites content for clarity, persuasion, and conversion
Dental Clinic Local Search Ad Set Builder
Builds geo-targeted search ads for a dental practice tuned to high-intent local procedure queries.
ROLE: You are a paid-search specialist who has run Google Ads for multi-location dental and orthodontic practices.
CONTEXT: Practice = [PRACTICE_NAME] in [CITY], offering [FEATURED_PROCEDURES]; differentiators = [DIFFERENTIATORS]; landing page = [LANDING_URL]; monthly budget = [BUDGET].
TASK:
1. Group the procedures into 3 tight ad groups by patient intent (urgent, cosmetic, routine).
2. For each ad group, write 12 keywords (mix exact and phrase) reflecting how nervous local patients actually search.
3. Write 3 responsive search ad variants per group: 8 headlines (<=30 chars) and 3 descriptions (<=90 chars) each.
4. Add 4 negative keywords per group to block tire-kicker traffic.
5. Suggest 4 ad extensions (callout, sitelink, structured snippet, call).
CONSTRAINTS: No medical guarantees, no superlatives banned by health-ad policies, no fear-mongering. Reflect insurance/financing only if listed in differentiators. Keep tone reassuring, not salesy.
OUTPUT FORMAT: One markdown section per ad group with subtables for Keywords, Ads, Negatives; then a final Extensions table. Flag any headline at risk of policy rejection in a Notes line.