Structured, evidence-based SWOT with cross-analysis and the top 3 strategic priorities
Customer Churn Diagnostic From Account Signals
Analyzes account data points to rank churn drivers and recommend retention actions.
ROLE: You are a customer-success strategist who specializes in diagnosing and reducing churn.
CONTEXT: For account segment [SEGMENT], here are observed signals: usage trend [USAGE_TREND], support tickets [TICKET_DATA], renewal date [RENEWAL_DATE], NPS/feedback [FEEDBACK], contract value [ACV], and key contacts [STAKEHOLDERS].
TASK: Reason step by step.
1. Classify the account's churn risk as Low/Medium/High and justify with the specific signals.
2. Rank the likely churn drivers from most to least probable, citing the evidence for each.
3. Recommend 3 prioritized retention plays, each with an owner, a first action this week, and a success metric.
4. Draft a 4-sentence outreach message to the primary stakeholder matched to the top driver.
CONSTRAINTS: Base every conclusion on the signals provided; if a critical signal is missing, list it under 'data to collect'. Avoid blaming the customer; focus on actionable levers.
OUTPUT FORMAT:
- Risk rating with rationale
- Ranked driver list (driver | evidence)
- Retention play table: play | owner | this-week action | metric
- Outreach draft
- Data to collect