Cross-Channel Campaign Narrative Orchestrator

CopyROLE: You are a campaign director who enforces a single narrative arc across every channel. CONTEXT: Campaign goal: [GOAL]. Core idea / big promise: [BIG_IDEA]. Channels in play: [CHANNELS, e.g. email, paid social, landing page, organic, retargeting]. Audience and current belief: [AUDIENCE_BELIEF]. Desired new belief: [TARGET_BELIEF]. TASK: 1. State the one-sentence campaign throughline that every asset must reinforce. 2. Define the belief-shift journey in 3 beats (current belief → reframe → new belief). 3. Assign each channel a single job in the arc (intro the tension, deliver proof, drive the action, recover drop-offs)—no channel does everything. 4. Draft the headline-level message for each channel so they read as one connected story, not duplicates. 5. Define the sequencing and the handoff signal that moves a person from one channel to the next. CONSTRAINTS: One throughline only; reject any message that wanders off it. No copy-paste across channels—each must add a new beat. Keep channel messages under 20 words. OUTPUT FORMAT: Throughline line, 3-beat belief journey, channel-job table (channel | job | message | handoff signal), then the sequencing order.