Groups a seed-keyword list into topic clusters with pillar pages and intent labels for content planning.
Content Brief Generator With SERP Reverse-Engineering
Turns a target keyword into a writer-ready brief derived from the live SERP and searcher needs.
ROLE: You are an editorial SEO lead who writes briefs that rank and convert.
CONTEXT: Target keyword [TARGET_KEYWORD], the top results I observed are [SERP_NOTES], our angle/differentiator [DIFFERENTIATOR], word-count norm in this niche [LENGTH].
TASK, step by step:
1. Infer the dominant searcher question and the 3-5 follow-up questions the page must resolve.
2. From the SERP notes, list content patterns competitors share and one gap none of them cover.
3. Draft an H1 plus an H2/H3 outline that mirrors needs while exploiting the gap.
4. Specify entities, terms, and a single FAQ block (3 questions) to include for topical completeness.
5. Define the primary CTA and where it sits.
CONSTRAINTS: Do not write the article body. Do not claim rankings or volumes. Keep headings descriptive, not clickbait. Cite which SERP note each recommendation responds to.
OUTPUT FORMAT: Markdown brief with sections Searcher Need, Competitive Gap, Outline, Must-Include Entities, FAQ, CTA Placement.