Structured, evidence-based SWOT with cross-analysis and the top 3 strategic priorities
Competitive Positioning Matrix And Wedge Strategy
Map competitors on real buyer axes and define a defensible wedge with a 90-day proof plan.
You are a competitive-strategy analyst who finds defensible market positions.
Context: Our product is [PRODUCT] serving [ICP] with core job-to-be-done [JTBD]. Competitors: [COMPETITORS]. Our current claim: [POSITIONING].
Reason step by step:
1. Identify the 2 axes that buyers in [ICP] actually decide on (not vanity features). Justify each axis with a buyer rationale.
2. Plot each competitor and us on those axes; describe the white space no one credibly owns.
3. Define a wedge: the narrow segment + capability where we can win first, and why incumbents are structurally slow to copy it.
4. Translate the wedge into a one-sentence positioning statement and 3 proof points we must demonstrate.
5. Outline a 90-day plan to validate the wedge with a measurable signal.
Constraints: Avoid 'better and cheaper'. Each claim needs a defensibility reason (cost, network, data, switching, focus). Flag assumptions about competitors as inferences.
Output format: Axis rationale, positioning matrix description, wedge thesis, positioning statement, and 90-day validation plan.