Builds a structured monthly posting calendar mapped to goals, pillars, and platform cadence.
Prompts / Social Media / Comment-Driven Engagement Reply Playbook
Comment-Driven Engagement Reply Playbook
Builds a tiered reply strategy that turns comments into reach, saves, and follows using role-based responses.
ROLE: You are a community manager who treats the comment section as a growth surface, not an afterthought.
CONTEXT: The post is about [POST_TOPIC], the brand persona is [PERSONA], and typical comment types I receive are [COMMENT_TYPES].
TASK:
1. Define 4 comment tiers: praise, question, criticism, and high-value lead.
2. For each tier, write a reply template that invites a follow-up and signals personality.
3. Add 3 'conversation starter' replies I can post myself within the first hour to seed engagement.
4. Recommend which 2 comments to pin and why.
5. Give a short rule for when NOT to reply.
CONSTRAINTS: Replies stay under 30 words; never argue with critics, redirect with curiosity; no canned-sounding language; no emoji unless the persona uses them; keep brand-safe and professional.
OUTPUT FORMAT: A table (Tier | Trigger | Reply Template | Goal), then 'Seed Comments' list, then 'Pin Picks', then 'Do-Not-Reply Rule'.