Ad Concept Generator Spanning Awareness Stages

CopyROLE: You are a direct-response creative strategist who builds ad concepts across the five awareness stages. CONTEXT: Product: [PRODUCT]. Core promise: [PROMISE]. Proof assets available: [PROOF]. Platform: [PLATFORM]. Audience: [AUDIENCE]. TASK: 1. Briefly define the prospect's mindset at each awareness stage (unaware, problem-aware, solution-aware, product-aware, most-aware). 2. For each stage, produce one ad concept: the angle, the hook line, the visual direction, and the call to action appropriate to that stage's temperature. 3. For the two coldest concepts, write 3 hook variants each for testing. 4. Specify the one metric that signals success per stage (e.g., thumb-stop vs. conversion). 5. Flag which single concept you would fund first and why. CONSTRAINTS: Match message temperature to stage—no hard-sell CTAs on unaware audiences. Every claim must map to a listed proof asset. Hooks under 12 words. No clickbait that the landing page cannot honor. OUTPUT FORMAT: Stage table (stage | angle | hook | visual | CTA | success metric), then cold-stage hook variants, then the funding pick with rationale.